UX Strategy
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The Flow of Your Website
There are three steps in which users move through a website. 1. Acquisition phase: Getting someone to your website This can be done through any…
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Making Your Business Stand Out
The marketing strategy and messaging that goes into your website determines how your business stands out. And to make your business really stand out on…
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Mobile First
A new trend in web development is called “mobile first”. It refers to creating a website as though it will be viewed first and foremost…
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Lead Nurturing
Not everyone you drive to your website will be ready to buy. They may be in research mode and if you don’t have some opportunity…
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The Origins of the Tiny Frog
People always ask us, why we chose the name Tiny Frog. We had a more traditional website name several years ago but it was boring.…
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Developing an Effective “Call To Action”
Try to make your “call to action” unique and compelling. What I see all the time is an offer for a free consultation. This may…
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The Rise of Mobile!
Mobile phones have changed the way we need to manage content on our websites. We’re all using smaller devices to access the same information on…
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Why a Web Development Company Better Suits Your Needs
We get a lot of calls from people who are having trouble with their website developer or designer. We particularly notice the problem occurs when…
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A/B Testing
Paid search is all about incremental optimization. You collect data as you get people to interface with your advertisements based on the keywords you’ve select.…
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What Every Nonprofit Needs to Know
When you’re running a nonprofit you want to do two things. You want to encourage people to donate and/or volunteer and you want to create…
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Content Management Systems
We use a content management system (cms) known as WordPress. It’s the most widely used cms on the market. About 25% of the websites online…
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Preparing for a Website Overhaul Part 4 of a 4 Part Series
You know your industry. You’ve looked at competitor’s websites and you’ve chosen a few inspirational sites. So now you have a good idea of what…