1. Make sure that the Donate button and Donate page are easily accessible from the Home page and are REALLY prominent. Think about highlighting the button and making it very obvious so someone can donate within seconds.
2. Think about how you’re going to create relationships with supporters. Are you capturing people’s emails? Are you connecting with them on social media from the Home page? Are these immediate calls to action readily available to the visitor on the Home page?
3. Many people forget that we live in a mobile world. Ask for phone numbers so that you can opt people into your text campaigns.
You want your web strategy to not only draw people in, but keep you in touch with your supporters. If you have any questions about your web strategy you can contact us at Tiny Frog.