Hello this is Mikel with Tiny Frog Technologies I’d like to talk a little bit about optimizing your website for mobile viewing. Almost every site that’s built nowadays is mobile responsive – meaning the site will be adjusting all the content for not only mobile devices but for also tablet devices. There’s a couple of really important things to focus on or to consider in terms of building or optimizing a website for mobile viewing. Improve Your Website’s Top Navigation First thing is the size of the navigation. Let’s say you have an informational site and you have maybe five or six items on the top-level navigation and then you have drop-down items with multiple items. When your website is being reduced or being adjusted for a mobile device obviously the site is going to be much smaller so that horizontal menu will no… Read More.
Hi this is Jessica and I’m the Marketing Director here at Tiny Frog and today I want to talk about the GDPR and some WordPress features that relate to it. So if you haven’t heard of this, GDPR stands for the Global Data Protection Regulation and it’s basically a European Union law that went into effect back in May. It relates to how companies with websites can track visitors to a site and also collect any data and personal information from a visitor. Even if you’re not located in the European Union the law is actually written very broadly so it can apply to US companies with websites. Updating Your WordPress We’ve been helping a lot of our clients update their websites to follow some of these GDPR best practices. So the good news is that a lot of these features and regulations are now… Read More.
Hello this is Mikel Bruce with Tiny Frog Technologies. Recently I did a video blog post on e-commerce websites, WooCommerce websites and the importance in security and maintenance and performance. I would like to talk a little bit about hosting an e-commerce site and specifically a WooCommerce site which is essentially a WordPress e-commerce website. WooCommerce sites and e-commerce sites in general tend to be much larger web sites – meaning the databases are much larger. Meaning that they store much more data. Now these larger web sites tend to put more drain on the resources of a hosting environment. So if you have a WooCommerce site or any WooCommerce site or an e-commerce site for that matter and if you’re sticking on a traditional shared hosting environment on GoDaddy or Bluehost or Hostgator or any traditional host for that matter, you’re probably going to… Read More.
In most cases, the home page is the most important page on a website. The majority of website visitors will initially land on the home page and within a few seconds, they’ll make a subconscious decision as to whether to stay on the site or leave. If your home page is outdated or not performing well, your entire site will suffer. If you can only afford to do 1 update to your site, a home page redesign is probably the best bang for your buck. We’ve worked with many clients on a home page redesign, which typically includes the header & footer of the site, and these updates can completely transform the entire site without having to do an entire redesign. 5 Reasons To Do a Home Page Redesign 1. You don’t have the time or money to invest in a full redesign The days… Read More.
Hello this is Mikel with Tiny Frog Technologies. I’d like to talk a little bit about GDPR which is Global Data Protection Regulations and best practices for website security. Assuming many of you have heard about this – your inboxes may have been filled up with newsletters that are talking about GDPR, regulations and the importance to adhering to the policies. So essentially, in a nutshell, the policies have been created in very broad terms by the EU and essentially what they’re saying is if anybody from the EU is visiting your website, your website needs to comply with certain regulations. And these again, these regulations are broad. Are You Protecting Your Visitors Data? If you’re a US based company you may say to yourself that I’m not targeting the EU, I’m not targeting potential clients or visitors from the EU, so my site is… Read More.
Hi I’m Theresa Mills web strategist with Tiny Frog Technologies. I’m here to talk to you about calls to action and tell you why they’re so important throughout your website. When was the last time you visited a website, saw a really pretty image in the header and some great copy and instantly clicked to buy something? Chances are you didn’t. What you were looking for was more information. When you go to a website, CTA, or calls to action, are critical to help direct your user where to go next. What action to take next. Or help to provide them with additional information so they can make a decision. When you create a call to action, think about what is it your user would want. So if someone is visiting your site they’re going to want more information – direct them to a page with… Read More.
Hello, this is Mikel Bruce with Tiny Frog Technologies. I’d like to talk a little bit about a website that has products on it, but those products aren’t actually being sold online. So in essence, that basically means the products are displayed on the website almost like a catalog. We have a lot of clients who come to us with several or many products that they’re displaying in their website, but their intention or their objective is for their potential clients or the website visitors to view the products and then to call them for more information. In that case, an e-commerce application can still really be a good fit for organizing the products in terms of categories and then actually how the product specifics are displayed. Display and Organize Products An e-commerce application basically has a few different products. These products are called a category… Read More.
Hi I’m Chris with Tiny Frog Technologies I want to talk to you about plugin security and maintenance. For preventative measures you definitely want to keep all your plugins up-to-date at least once a month. It’s good to have a developer or somebody that knows PHP code or HTML code and understands the plugin that can do the research on the plugin. You need to at least make the updates. I know when you’re logged into the WordPress backend dashboard, and it says “update now” you can just click the button. Only problem is if you do that and that update didn’t work well with another plugin then you’ll have some website issues. And if you don’t have reverting tools that can revert back to the point of before you pushed that button then you definitely want to have a developer in there understanding what… Read More.
Hi, this is Jessica and I’m the marketing director here at TinyFrog. Today I’d like to talk a little bit about the GDPR and how it can affect your online marketing. If you haven’t heard of this, the GDPR stands for the Global Data Protection Regulation and it’s basically a European Union law that went into effect back in May. It has to do with how companies collect data and also track visitors on their websites. Even if you’re not located in the European Union, the law was actually written very broadly so it can apply to U.S.-based companies who have a website. What we’ve been doing is helping a lot of clients update their website for some of these best practices just as a new standard. The GDPR & Newsletter Sign-Ups In terms of your marketing on your website and the GDPR, one of… Read More.
When working on a new custom website, we encourage clients to gather inspiration sites to cherry pick ideas from and we often see 1 site in particular on that list – Apple’s website. Apple’s site has great imagery and has a lot of white space and a clean design, which appeals to a lot of people. The one thing that is not strong on Apple’s site is a clear Value Proposition and a focus on building trust and credibility. Given the fact that almost everyone on the planet is familiar with Apple, those elements are not necessary for them. Unfortunately, most businesses don’t have that level of brand equity, so it is critical that they have a clear value proposition and can build trust & credibility on their website. Clear Value Proposition = Conversions A web-based value proposition communicates: Who you are What you do… Read More.