Hi this is Jessica with Tiny Frog Technologies. I’m our Marketing Director and today, I want to talk about content marketing and your website. So content marketing is a really broad topic, but in a nutshell, it’s basically writing an engaging, educational, or entertaining piece of content so that you can engage a certain audience. So the first critical step of doing content marketing is making sure you know your audience. If you work with our team on a website project you’ll hear us talk a lot about different visitors to your website and making sure you know your visitors. You want to think about your content in the same way. Make sure your piece of content speaks to a very specific type of audience and answers any questions they have and offers solutions to that. Before you publish a piece of content you want to… Read More.
Frog Blog
Get Ready for WordPress 5.0 & Gutenberg
Are you ready for what will be the biggest WordPress update in years? WordPress is releasing its major core update WordPress 5.0 and the new Gutenberg editor soon. Every WordPress owner should be aware of these changes and how to prepare their site for this update. Important Note: If you are an existing TinyFrog hosting & maintenance client, our team will be handling the 5.0 core update for you. See below for more info on how our team is preparing every site we maintain for this transition. WordPress 5.0 and the Gutenberg Editor In 2005, WordPress released an open text window and this is currently the default editor on WordPress sites. With the default editor, building posts with images, embedded content and other elements requires a mix of different approaches. The WordPress 5.0 update will replace the current interface with the Gutenberg editor. WordPress Classic… Read More.
Web Security for WooCommerce Sites
Hello this is Mikel Bruce with Tiny Frog Technologies. I want to talk a little bit about security performance and e-commerce sites as well as the security for WooCommerce. As a WordPress agency we work with an e-commerce application called WooCommerce. WooCommerce is one of the largest and most popular and most common e-commerce applications that’s used out there nowadays. And it is the only or the primary one that works or integrates with WordPress. If you have an e-commerce site or specifically a WooCommerce site – maintenance and security are much more important for a number of reasons. WooCommerce sites or e-commerce sites tend to be more vulnerable. The data that’s being stored in the website tends to be more important and more sensitive. It’s more important that the website is getting updated more frequently. And in addition to e-commerce sites, they tend… Read More.
Scared Your Leads Are Disappearing?
For any business that is in a growth mode, there’s nothing scarier than not having enough leads and new business. Some companies have a very strong sales process and the ability to close new business, but they struggle when it comes to bringing in leads. Many of our clients invest in a new website with the intention of getting more leads, but unlike The Field of Dreams, if you build it, they may not come. In other words, a high-quality website is a very important piece of the puzzle, but there are several factors to consider in order to achieve a successful marketing process. 1. Are you blind as a bat with your marketing? If you don’t have any analytics tracking on your site, you are essentially flying blind and hoping your marketing efforts are working. Google Analytics is one of the best free tools for… Read More.
Using Heat Maps to Identify UX Problems
Well hello fellow web marketers this is Brian Lewis and I’m here to talk to you today about heat maps. Some of you may have heard of heat maps before and many of you haven’t experienced the power of the information that heat maps can give you. So what is a heat map? Well the heat map is a tool that helps you assess visitor behavior on your site. To get a better understanding of how visitors are interacting under different web pages. And the reason why they’re important is that in order to provide the best visit experience for your visitors you want to be finding out where are the problematic areas for the visitor experience. Where are they hiccups? Where are they looking like they’re running into some confusion? What is a Clickmap? So there’s three different types of heat maps. The first… Read More.
Optimize Your Website for Mobile
Hello this is Mikel with Tiny Frog Technologies I’d like to talk a little bit about optimizing your website for mobile viewing. Almost every site that’s built nowadays is mobile responsive – meaning the site will be adjusting all the content for not only mobile devices but for also tablet devices. There’s a couple of really important things to focus on or to consider in terms of building or optimizing a website for mobile viewing. Improve Your Website’s Top Navigation First thing is the size of the navigation. Let’s say you have an informational site and you have maybe five or six items on the top-level navigation and then you have drop-down items with multiple items. When your website is being reduced or being adjusted for a mobile device obviously the site is going to be much smaller so that horizontal menu will no… Read More.
WordPress Features for GDPR
Hi this is Jessica and I’m the Marketing Director here at Tiny Frog and today I want to talk about the GDPR and some WordPress features that relate to it. So if you haven’t heard of this, GDPR stands for the Global Data Protection Regulation and it’s basically a European Union law that went into effect back in May. It relates to how companies with websites can track visitors to a site and also collect any data and personal information from a visitor. Even if you’re not located in the European Union the law is actually written very broadly so it can apply to US companies with websites. Updating Your WordPress We’ve been helping a lot of our clients update their websites to follow some of these GDPR best practices. So the good news is that a lot of these features and regulations are now… Read More.
Hosting Tips for E-Commerce Sites
Hello this is Mikel Bruce with Tiny Frog Technologies. Recently I did a video blog post on e-commerce websites, WooCommerce websites and the importance in security and maintenance and performance. I would like to talk a little bit about hosting an e-commerce site and specifically a WooCommerce site which is essentially a WordPress e-commerce website. WooCommerce sites and e-commerce sites in general tend to be much larger web sites – meaning the databases are much larger. Meaning that they store much more data. Now these larger web sites tend to put more drain on the resources of a hosting environment. So if you have a WooCommerce site or any WooCommerce site or an e-commerce site for that matter and if you’re sticking on a traditional shared hosting environment on GoDaddy or Bluehost or Hostgator or any traditional host for that matter, you’re probably going to… Read More.
5 Reasons To Do A Home Page Redesign
In most cases, the home page is the most important page on a website. The majority of website visitors will initially land on the home page and within a few seconds, they’ll make a subconscious decision as to whether to stay on the site or leave. If your home page is outdated or not performing well, your entire site will suffer. If you can only afford to do 1 update to your site, a home page redesign is probably the best bang for your buck. We’ve worked with many clients on a home page redesign, which typically includes the header & footer of the site, and these updates can completely transform the entire site without having to do an entire redesign. 5 Reasons To Do a Home Page Redesign 1. You don’t have the time or money to invest in a full redesign The days… Read More.
GDPR Best Practices for Website Security
Hello this is Mikel with Tiny Frog Technologies. I’d like to talk a little bit about GDPR which is Global Data Protection Regulations and best practices for website security. Assuming many of you have heard about this – your inboxes may have been filled up with newsletters that are talking about GDPR, regulations and the importance to adhering to the policies. So essentially, in a nutshell, the policies have been created in very broad terms by the EU and essentially what they’re saying is if anybody from the EU is visiting your website, your website needs to comply with certain regulations. And these again, these regulations are broad. Are You Protecting Your Visitors Data? If you’re a US based company you may say to yourself that I’m not targeting the EU, I’m not targeting potential clients or visitors from the EU, so my site is… Read More.
