Every business changes over time – you may offer different services, change how you present a service, or your team may grow or change. When talking with potential clients or employees, you can easily adapt how you describe your services/ products, but visitors to your website are limited to the information on the pages. Many of our clients will wait until their next website redesign project to update their website. With a WordPress website, there’s no need to wait. In fact, you can see increases in conversions and engagement on the website by making small tweaks to the design and content, outside of doing a full redesign. Here are 5 tweaks you can make to your website now: 1. Change the images on your site. How old are those photos on your website? A new image whether stock or custom can improve engagement and create… Read More.
Hello my name is Nathalie Walpole here at TinyFrog Technologies and today I’ll be talking about keeping your website dynamic and having a clutter free website at the same time. So one quick case study is we had a client who blogs a lot and their industry just has a lot of news and events. They wanted to present those on their homepage. And they wanted to present maybe three or four different blog posts or three or four different events just within the homepage. So how do we do that without making it too cluttered? Here is one example, so this area on this homepage is for recent blog feeds, you can have up to three or four for this specific client, and all you have to do – you see those four little dots you click on the second dot and it will… Read More.
This is Mikel Bruce with Tiny Frog Technologies. I’d like to talk a little bit about email marketing. We’ve been using email marketing as a marketing tool for many years. Probably ten or twelve years or so and I believe that email marketing has changed a lot over the years. I’d like to touch on how email marketing has changed. One thing that doesn’t work nearly as effectively as it used to is sending out general emails to mass large lists. Most people are getting inundated with a lot of email marketing emails and newsletters and most people tend to avoid or ignore them. But I think email marketing is very strong and has a very strong impact when it is used very specifically. So what I typically recommended is segmenting your list in very specific niches and then sending very specific email marketing newsletters… Read More.
Tiny Frog Technologies, San Diego’s “hopp-iest” web design agency, announced today that it has been named by UpCity as one of the Top Web Design Agencies in the United States for 2017. UpCity, a local inbound digital marketing platform, assessed over 1,000 agencies across the country, and determined Tiny Frog Technologies to be one of the most influential, reputable, and commendable agencies for small and medium sized businesses. “It’s thrilling to receive this recognition from UpCity, an organization that Tiny Frog has partnered with since last year,” said Jessica Kohley, Tiny Frog’s director of marketing. “The honor of being included on this list of stellar organizations reflects the San Diego web design team’s expertise in serving clients’ needs for web design and development, WordPress maintenance and hosting, e-commerce, and conversion optimization.” UpCity deemed Tiny Frog was list-appropriate based on its Top Agency ranking algorithm, which… Read More.
Hi, my name is Chris Andujar with Tiny Frog Technologies and I wanted today to talk to you a little bit about brute force attacks. What hackers have created was a software that’s called brute force attack. What this thing does is it constantly constantly tries to intrude your website through a username and password. So it’s just constantly running every possible password or any type of username. And it’s annoying because it’s really clogging up the site, for one, can impact the performance because it’s constantly hitting your website. There’s a part on a monthly basis where you should be performing all types of updates, keeping it secure. The security monitoring is only half the battle. The other battle is to try to prevent the intrusion by constantly doing updates. Kind of like your computer, you wouldn’t ignore all those important updates that come… Read More.
Hello, this is Mikel Bruce with Tiny Frog Technologies. One of the mistakes people/companies make when building a website is that they assume everyone is ready to buy when they land on your website. It’s good to consider those who are website visitors not ready to buy. Whether you have an e-commerce website where people are purchasing products or if you have a lead capture website where your intention is to drive leads to your business to the through the website, there is a goal and objective in mind. And that’s to make a connection with your visitors so they take action whether they are purchasing something or not. Once again the mistake that people make is they put together the content and messaging and even they’re designed in such a way that they are appealing to someone who is very later in the stages… Read More.
Hello again it’s Brian Lewis here to talk to you about your digital marketing. In our last segment we talked about the way to make sure that your website is the most effective marketing tool is through testing. We also talked about that if you have a small amount or low traffic and conversions to your site that the problem may be it’s going to take too long to get those results back. So what are some alternatives. If you do have a site that doesn’t get a lot of visitors but you want to be able to find out how can I tweak that site and make it the most effective, well there’s two things we want to consider: One is a test ideation. In other words how to decide what it is we want to test. Normally we go to our analytics as… Read More.
Hi I’m Lilly and I’m with Tiny Frog Technology and today we’re going to talk about does your website need content strategy. Well let me start by telling you that Evermore published some research by Chao Liu and their Microsoft research team. They analyzed how long people spent on web pages. And it was ten seconds. So do you need content strategy? The answer is absolutely. The good news is this research showed that the longer people stayed on the site – the longer they stayed on the site. So what you need to do is put your catchiest content up there – up front and center. Hook them and keep them going from there. This is where content strategy comes in. And what content strategy is is the art of using clear communication to drive action and convey information. That communication can be conveyed… Read More.
Hello this is Mikel TinyFrog Technologies I’d like to talk a little bit about being advocates for your website visitors. One of the things that we really focus on when we’re building a website is who are we building the website for. We’re not building it for us, we typically not building it for our clients, were building it for our clients web visitors. So we like to say when we take on a project we like to be advocates for your visitors. So what that means is we like to put ourselves in the shoes of your visitors. We like to identify: – Who your visitors are. – What they’re looking to achieve on the website. – What they’re hoping to accomplish. – What their needs are. – What the roles, the tasks, the things they’ll be doing when they’re on the website. When… Read More.
Hi I’m Brent Curry with TinyFrog Technologies search marketing specialist. Today I want to talk to you about sites being blacklisted and perhaps this has happened to you. So your site was blacklisted, what does that mean? So blacklisting is basically when a search engine like Google has removed your site content from the search engine index basically reducing your organic traffic to next to nothing. So why do they do this? Basically as they’re reviewing sites in their index they’ll come across a malicious or malware on various sites. Malware can be anything from actual virus on the site that gets downloaded to visitors when they come to the website. It could be a change in the website where now there’s a phishing attempt. Phishing meaning that there’s a solicitation for private information that is then going to be used to hack someone down… Read More.