Hello, this is Mikel Bruce, CEO of Tiny Frog Technologies. I’d like to talk a little bit about e-commerce websites or having e-commerce on your website. There’s countless numbers of e-commerce applications that can be either built into a website or have your website linked from there to an e-commerce application. Probably the most common nowadays, the ones that you’re probably most familiar with are Magento, Shopify and WooCommerce. We’re a WordPress company so we specifically and almost exclusively work with WooCommerce. One of the advantages of WooCommerce over Shopify or Magento – if you have a WordPress site is that WooCommerce is an app – a WordPress application – so it’s very easily fully integrated into a WordPress website. If you have a WordPress website, WooCommerce is a really good solution because the integration is much cleaner compared to Magento or Shopify. If you… Read More.
Mary: Hi, I’m Mary with Tiny Frog Technologies. I’m one of our development coordinators and today we’re going be talking with Nathalie about some ideas and tips for redesigning and branding your website. So Nathalie what advice do you have on searching for inspirational websites for your redesign? Nathalie: First of all, I would say trends are changing so much on websites, to make sure that you’re looking at websites that are most recent. Maybe they were designed in 2018 or 2017 at the earliest. A good place to start is webdesign-inspiration.com. Mary: And how many inspirational sites do you think people should normally look at when they’re thinking of doing a redesign? Nathalie: I’d probably say maybe 2 to 3 websites that you really like. And things to look for would be color combinations, fonts, the graphics that are being used and then a… Read More.
Well hello fellow web marketers this is Brian Lewis back at you again to talk a little bit more about web marketing and specifically web usability. One of the tools that we talked about in a previous session was heat maps, click maps, and move maps and scroll maps. And what we’re going to talk about in this session is another tool that’s usually bundled in with your heat maps called visit recordings. So get this, imagine being able to spy on your web visitors as they’re interacting with your page. Imagine being able to see them as they’re moving, as they’re scrolling up and down moving through the page clicking, navigating to other pages well. You can do that with visit recordings that as I said are bundled in the heat map tools. And the great thing about the the visit recordings is that… Read More.
Is your website on the naughty or nice list this year? Here at Tiny Frog, we’ve been granted a sneak-peek at Santa’s criteria. Just like a candy cane, you want your website to be in mint condition. So before the year is out, take our advice, and get your site in the nice column. Website Naughty List 1. Visual Bullying Have you ever been on a website where there is so much movement that you felt distracted or like you had to hold on for dear life? Visual bullying is when you have animation or audio/visual components that end up distracting the visitor and can cause them to leave the web page. Remember to use micro-animations and well-placed video to engage versus distract. 2. Too Much Text It’s snow joke: many websites suffer from too much text. This is especially noticeable on the home page. Since… Read More.
Hi this is Jessica with Tiny Frog Technologies. I’m our Marketing Director and today, I want to talk about content marketing and your website. So content marketing is a really broad topic, but in a nutshell, it’s basically writing an engaging, educational, or entertaining piece of content so that you can engage a certain audience. So the first critical step of doing content marketing is making sure you know your audience. If you work with our team on a website project you’ll hear us talk a lot about different visitors to your website and making sure you know your visitors. You want to think about your content in the same way. Make sure your piece of content speaks to a very specific type of audience and answers any questions they have and offers solutions to that. Before you publish a piece of content you want to… Read More.
Are you ready for what will be the biggest WordPress update in years? WordPress is releasing its major core update WordPress 5.0 and the new Gutenberg editor soon. Every WordPress owner should be aware of these changes and how to prepare their site for this update. Important Note: If you are an existing TinyFrog hosting & maintenance client, our team will be handling the 5.0 core update for you. See below for more info on how our team is preparing every site we maintain for this transition. WordPress 5.0 and the Gutenberg Editor In 2005, WordPress released an open text window and this is currently the default editor on WordPress sites. With the default editor, building posts with images, embedded content and other elements requires a mix of different approaches. The WordPress 5.0 update will replace the current interface with the Gutenberg editor. WordPress Classic… Read More.
Hello this is Mikel Bruce with Tiny Frog Technologies. I want to talk a little bit about security performance and e-commerce sites as well as the security for WooCommerce. As a WordPress agency we work with an e-commerce application called WooCommerce. WooCommerce is one of the largest and most popular and most common e-commerce applications that’s used out there nowadays. And it is the only or the primary one that works or integrates with WordPress. If you have an e-commerce site or specifically a WooCommerce site – maintenance and security are much more important for a number of reasons. WooCommerce sites or e-commerce sites tend to be more vulnerable. The data that’s being stored in the website tends to be more important and more sensitive. It’s more important that the website is getting updated more frequently. And in addition to e-commerce sites, they tend… Read More.
For any business that is in a growth mode, there’s nothing scarier than not having enough leads and new business. Some companies have a very strong sales process and the ability to close new business, but they struggle when it comes to bringing in leads. Many of our clients invest in a new website with the intention of getting more leads, but unlike The Field of Dreams, if you build it, they may not come. In other words, a high-quality website is a very important piece of the puzzle, but there are several factors to consider in order to achieve a successful marketing process. 1. Are you blind as a bat with your marketing? If you don’t have any analytics tracking on your site, you are essentially flying blind and hoping your marketing efforts are working. Google Analytics is one of the best free tools for… Read More.
Well hello fellow web marketers this is Brian Lewis and I’m here to talk to you today about heat maps. Some of you may have heard of heat maps before and many of you haven’t experienced the power of the information that heat maps can give you. So what is a heat map? Well the heat map is a tool that helps you assess visitor behavior on your site. To get a better understanding of how visitors are interacting under different web pages. And the reason why they’re important is that in order to provide the best visit experience for your visitors you want to be finding out where are the problematic areas for the visitor experience. Where are they hiccups? Where are they looking like they’re running into some confusion? What is a Clickmap? So there’s three different types of heat maps. The first… Read More.
Hello this is Mikel with Tiny Frog Technologies I’d like to talk a little bit about optimizing your website for mobile viewing. Almost every site that’s built nowadays is mobile responsive – meaning the site will be adjusting all the content for not only mobile devices but for also tablet devices. There’s a couple of really important things to focus on or to consider in terms of building or optimizing a website for mobile viewing. Improve Your Website’s Top Navigation First thing is the size of the navigation. Let’s say you have an informational site and you have maybe five or six items on the top-level navigation and then you have drop-down items with multiple items. When your website is being reduced or being adjusted for a mobile device obviously the site is going to be much smaller so that horizontal menu will no… Read More.