Try to make your “call to action” unique and compelling. What I see all the time is an offer for a free consultation. This may be relevant to your business and it will drive some results, but everyone uses that. And when I read that I think, “free-talk-to-a-salesperson.” Maybe instead you can offer some type of incentive, such as a teaser document about top 10 tips on this, or an e-book about something relevant to your client base. Or you can even find a unique way of saying free consultation. These are good ways to gather visitors’ contact information and help drive themto take action.