1. Acquisition phase: Getting someone to your website
This can be done through any form of marketing such as SEO, social media or media marketing.
2. Conversion phase: Getting someone to take the desired action
The desired action could be to make a purchase, or learn more about your product or services.
3. Retention phase: Getting someone to come back to your website
Sometimes visitors aren’t quite ready to make a commitment. You can remind them of your presence by getting them to sign up for your newsletter or subscribing to your blog.