The marketing strategy and messaging that goes into your website determines how your business stands out. And to make your business really stand out on the internet pay attention to “The What Versus the How”.So many businesses make the mistake of only detailing what it is they do. For branding purposes, you’ll also need to talk about how you do it. For instance talk about what makes your customer service great or your product or service superior. What you do is the basics but if you really want to make your business stand out, focus on the how you do it to leave a lasting impression. If you have any questions please give us a call!