People often ask how they should market to seniors online. The question really should be, “What shouldn’t I do?” A Nielsen study determined that 44% of American mobile users ages 55-64 are using their tablet to search online while watching TV. They’re multi-tasking just like the rest of us. Steer away from the typical imagery. Seniors today are active and vibrant. The images of the gray haired elderly consumers of the past are not relevant today.Do consider the font size. Websites can offer a font changing option that allows the user to make the font a little bit bigger. Also, making the font color a dark text on a light background is preferred. If you have any questions, please give us a call!
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