Lead Nurturing

Not everyone you drive to your website will be ready to buy. They may be in research mode and if you don’t have some opportunity for them to engage at their level, they’ll leave your website. Make it very easy for them to submit their email address to learn more about your product or service.Then you’ll want to nurture that lead over time. Most companies do this with email marketing. Develop a staged approached to email marketing. Maybe map out three to five communications to be sent out during a set period of time. Continue to add valuable information in them and have some soft sales approaches in there too letting them know what you do and how you can help them.

You’re basically going to stay front of mind so that when they’re ready to pull the trigger they’re going to remember you and already have a positive impression. We are here to help you with your search engine marketing needs, give us a call!

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