Marketing
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Google Analytics and Your Business
Google Analytics measures how well a website is performing for your business. We install Google Analytics in every website we build, and we provide our…
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Content Management in the Mobile World
You don’t have to whittle down your website’s content to maximize the mobile experience. You won’t want to “information-dump” but you don’t want to over-edit either.…
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Setting Up Goals in Google Analytics
Watch this video-capture to learn how to track important interactions on your website using Google Analytics. Learn how to determine how many times someone fills…
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Marketing to the Senior Population
People often ask how they should market to seniors online. The question really should be, “What shouldn’t I do?” A Nielsen study determined that 44%…
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A/B Testing
Paid search is all about incremental optimization. You collect data as you get people to interface with your advertisements based on the keywords you’ve select.…
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Advertising with Bing
Bing advertising is in competition with Google Adwords. Many of you have probably never heard of Bing Advertisements, because Google Ads controls the market. They…
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Google Places
Google Places is essentially a local business listing service that Google provides. It can be a great way to get some exposure, especially if you…
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Google Grants
Google Grants is a Google Adwords funding program for 501c3 organizations. If you have your 501c3 status, this is something that you definitely need to…
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Utilizing Google Web Master
Google Webmaster Tools is a free suite of tools that Google provides to you help you manage your website. It aids in listing your website…
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Google Adwords
Google Adwords makes for a very powerful marketing engine for any business. It doesn’t matter if your business is new or if it’s an existing…
