Webmaster Tools does a content analysis and provides feedback, letting you know if there are any issues such as duplicate content. Duplicate content can hinder your search engine optimization and Webmaster Tools flags content that need your attention.
The next feature is crawl diagnostics. If they find any kind of technical issues as they index your site and crawl through your pages they will list them so that you and your IT team can make any necessary revisions.
Last is the ability to review how many external links you have back-linking to your website. This is where all of the juice comes from in terms of SEO. Knowing how many back links there are and where they’re coming from is a great place to start.
If you have any questions about web marketing please give us a call we’ll be glad to help.