When people land on a website, they create an impression of that company based on what they see in terms of content, graphics and other design elements. The costs of an outdated website can be very high because it can send the wrong message.Contemporary designs are much different than they were even two or three years ago. Many companies are finding that they need to update their websites every two to three years because they recognize that their website reflects how they are being perceived in the community. Having an updated website is a very important part of a marketing process, particularly because it is the face of the company in the virtual world. Today a website in many cases is the first thing a potential client will see of a company. That is why it is critical that a company puts its best foot forward with a current, representative website.