Bing advertising is in competition with Google Adwords. Many of you have probably never heard of Bing Advertisements, because Google Ads controls the market. They get about 65% of the search share, but Bing is growing. They currently have about 20-25% share of the search advertising market.
Once you have your Google Adwords in place, a great practice is to use a Bing Ad’s tool that allows you to copy over your work. You can determine which of your Google campaigns is really performing and Bing lets you import it right into their system. Bing tends to be less competitive for many keywords. It costs less and you’re reaching a completely different audience. For some people it can be very effective. I highly recommend it. If you have any questions about Bing Advertising or search engine marketing please give us a call!