Google Grants is a Google Adwords funding program for 501c3 organizations. If you have your 501c3 status, this is something that you definitely need to look into. Essentially you get access to up to $10,000 per month in advertising dollars through Google grants. It does take some management to use all of that up and there are some limitations. For instance you can only bid up to two dollars but if it’s free, that’s fine you can work with that:)This is a great opportunity for nonprofits. Obviously the donation space is highly competitive but if you target on phrases that are relative to your area of focus then you can get people who are really looking to help out with your type of organization. You can also advertise on less relevant terms such as educational programs, classes, fund raising events or seeking volunteers. You can get the word out there and in front of billions of people all on Google’s dime. This is a program that we highly recommend for all nonprofits. Remember, proper management is key. We’d love to hear from you. If you’d like to hear more about this program give us a call!
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