UX Strategy
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The 4 Pillars of Conversion
I want to talk a little more about conversion optimization and specifically the 4 pillars of conversion which are aesthetics, messaging, user interface and relevancy.…
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What Exactly is Conversion Optimization?
The problem with most websites is that they are designed from the inside-out. Marketers design their sites based on what they think visitors should see…
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WordPress Plugins and Your Web Strategy
The WordPress platform offers many features that make it easier for your visitors to do what you would like them to do. If you want…
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Developing Your Web Strategy with Tiny Frog
Your Web Strategy and Conversion Objectives The first thing our strategists do when starting a new project is work with our clients to determine the…
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What to Say and Where to Say It – Website Content Strategy
Website content best practices include using the Home Page to establish your credibility. Do this by adding testimonials from happy customers, certifications, and logos from…
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Creating a Website that Welcomes Visitors
If you are in the business of making people’s lives easier by way of either your product or service, you want a website that makes…
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Your Visitors and Their Roles
Many different types of people visit your website. These people have different demographics, objectives and they are in different stages in the buying process. These…
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Conversion Strategies
Once someone lands on your website, what do you hope they’ll do next? This is where a conversion strategy is important. It includes the goals…
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Developing an Effective “Call To Action”
Try to make your “call to action” unique and compelling. What I see all the time is an offer for a free consultation. This may…
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Preparing for a Website Overhaul Part 3 of a 4 Part Series
In part 2 of this series I suggested that you review your competitor’s sites and “inspiration” sites for things you do and don’t like about…
