Today we’re going to talk about how much content is too much content on your website. And the reason I want to talk about this is because content seems to be the part clients struggle with the most when they’re working on their website. The problem is that so many businesses want to tell everyone everything at once and it becomes overwhelming to write the website content.
The guiding principle: It’s better to get a slow yes than a fast no. What do I mean? Your goal is to give people enough information that they want to continue the conversation with you. You want to peak their interests but you have to be careful to not turn them off or leave the visitor thinking that they are the wrong match for you and your services.
Here are a few guidelines:
- Avoid lengthy technical explanations. Unless you are an engineering resource site, it’s unnecessary to go into heavy levels of details on the 1st layer of your site.
- Consider layering information. The first time someone opens a page on a particular topic, there are a couple of paragraphs – that’s approachable. If they want to read more, maybe there is a feature on the website that expands and offers more information, or add PDF download or video with more information. You can have a lot of information on your site but it’s about parsing it out so you don’t overwhelm your visitors.
- Position yourself as an expert. You want people to understand that you know a lot and that they can count on you as a resource. At the same time, you want to explicitly create a call to action so they know they don’t need to navigate this information by themselves. This could be talking to your professional team, or if you sell products, talking to a product service team. While websites are great to interface with customers ,we should remember it’s still a person behind the screen.
- Calls to action. The foundation of any website strategy is the calls to action. Figure out your calls to action and build from there.
How much content is too much? If you’re interested in finding out, we’d be happy to give you a free consultation at Tiny Frog Technologies.