Here’s why your website strategy is important…
There are a number of reasons why it’s important to put extra attention into your website planning. A website is so much more than a menu and just dropping some content into a page.
The first reason is your website sets the tone for your business and it tells the world who you are. Today brand is everything when someone’s new to your business or wants to refresh themselves on what you do, the first place they go is your website. It becomes your 24 hour around the clock representative so it needs to be consistent with your brand in look, feel, and tone.
The second reason your website strategy is important is because it can create new opportunities for you! Visitors to your website will leave with the feeling of YES or NO, so what you want to do is put enough information online to intrigue they but enough for them to make a no-decision – when it should be a YES!
Website strategy helps you determine just how much information is enough for your unique way of doing business.
Finally, your website is part of a bigger business and sales strategy and you need to make sure that you are consistently thinking about it as part of this whole orchestra! Many marketing pieces – if you think about it – link back to your website. They point back to that web address so you need to think about that user experience when they land on your site, and the best way to get them to take the next step.
There are countless ways that we can use your website to support your business strategy! It might be that we send people to a specific targeted page on a topic they’re interested in, or we allow them to interact and receive a free piece of information – with a lead capture. We also need to think about how your website can support getting visitors in contact with your business in a way that helps you identify what their needs are and what their next step is.
So…by thinking about your website strategy ahead of time you can plan based on what is required in the bigger scheme of where your business is going!
To have a great conversation about your business strategy and what that means for your next website contact Tiny Frog Technologies.