Let’s talk about the things that will make your website a better marketing tool for you. The first thing and arguably the most important is to ask for edit-ability. This is why here at Tiny Frog Technologies we really rely on the WordPress platform it allows you to grow and change and customize your site as things change for your business. To me this is absolutely a deal breaker on the marketing side you need a site that can respond to the market as soon as you need your business to. This is also referred to as a content management system.
Think about it, one day you might decide to sell products, you might want to put in a news update, you might change leadership roles at your office, you need the ability to update the content within the site to stay fresh and stay relevant to your target market. I always use the example that if you’ve have a beautiful site but you don’t have that edit-ability it’s like having a car but not having the keys. You want something that not only looks good but can go on the ride with you.
The second thing that is important to make sure that your website is a wonderful marketing tool is to make sure that it has that mobile responsiveness; this one is honestly a no-brainer for us. Today if people can’t access the information they’re looking for on the device of their choice you’re already a step behind. Whether they’re on a laptop, an iPad, an Android phone – that’s not your concern. All you want to know is that your site will be mobile responsive and that the content that you put out to share with the world can be received on whatever device they choose to view it on.
The last thing is Social Media Integration, the social media world has taken off like crazy, first it was Twitter, Facebook now we’ve got Instagram there’s all sorts of video services. We don’t know where the social media world is going to go but we know that we need your website to talk and play well with that social media world. Plugins can help you do that in a way that if you’re blogging the way that we talk about doing on a lot of these videos, your blog post will get posted out to social media.
You just want to make sure that your content gets out to the channels that you want to see and that there is that networking between your social media and your website. To make your website the strongest marketing tool it can be put a lot of attention into the strategy. We’d would love to have a conversation with you about what your website needs to be for your business to do its best, contact us today.