Hello my name is Mikel Bruce with TinyFrog Technologies. I want to talk a little bit about medical or health websites. We work with a lot of organizations in the medical and health areas. We do build quite a few websites in that area, so we do have a lot of experience. And I just want to talk about some very specific things to consider if you’re in that, in one of those industries and you’re going to be building a website.
Oftentimes, one of the more important things is we find that the About page tends to be pretty important. When users are going to a health or medical website, they actually want to learn about the people they’ll be working with directly. So it’s really helpful to have really good bios, really good head shots on there people, like to physically see the people they’re going to be working with and again learning about their bios. And making sure those website pages are engaging and easy to view and easy to digest. So, we have a number of other ideas we can discuss with our clients about how to make their About pages more compelling.
Another thing that we find that you know health and medical oriented websites should have is a really good resource section. Oftentimes when someone’s going to a website for medical or health concerns, they want to learn as about as much as possible about any element or any treatment they’re going to be dealing with. They want to learn about and be educated essentially about the opportunities and the options they have available to them.
A really well put together blog or resource section can go a long way to helping to engage your potential clients or potential patients about why to consider your services. When working with us on websites, we may have a lot of suggestions about how to design and build really effective and efficient resource sections for health and medical websites.
Another really important factor for health and medical websites – there’s HIPPA compliant considerations. We’ve worked with a lot of clients and we’re looking at their existing websites and they have forums on their websites and they’re asking for very sensitive personal and health information, which actually could be a liability.
So when we’re working with our clients on health and medical websites, we’re really educating them to be very very careful about the information that they’re capturing in forms and in other areas of the website. There might be some HIPPA compliant features and factors as well if there’s like a portal where people are entering their information or clients or patients are entering their information. It’s really important that those are built in a way that they’re HIPPA compliant.
We’ve built some HIPPA compliant portals for our clients in the past, so we’re familiar with those factors as well. And oftentimes you have people who land on the website who might be elderly, so your website really should comply with certain web accessibility guidelines. The ADA, the American Disability Act, is really requesting websites to be more user-friendly for people with visual and hearing disabilities, so oftentimes we’ll build those factors into a website.
There’s a lot of other things to consider and factor in when you’re designing and building and creating a website for health and medical organization and we can definitely help with that, so if you have any questions feel free to contact us. Thank you.