We definitively recommend that you consider Google Adword campaigns and as we’ve mentioned in previous vlogs landing pages are critical. If you’re driving someone to your website through a Google Adword campaign, you probably don’t want to drive visitors to your Home page but rather directly to the page that pertains to the keyword.For instance, if you’re selling nuts and bolts and you have an ad that says 50% off these bolts, the ad should click to the page that talks about that discount. The page should include everything relative to that discounted product, such as product testimonials and if you’re selling the product online you’ll want to provide the option to purchase the product on that page.If you want to take full advantage of your Google Adword campaigns then you will want to consider creating landing pages for each major keyword. Otherwise the campaign’s profits can be reduced and in some cases significantly.
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