There are two kinds of SEO. There is on page SEO and off page SEO. On page includes everything you do to your site’s content such as including keywords and meta data, your header tags, alt tags etc..
Off page SEO often carries a lot more weight in terms of how you’ll show up in the rankings. You’ll often hear the phrase, content is king but really what should be said is valuable content is king because if the content is of interest, people will naturally want to share it. They’ll want to comment on it and discuss it on their own blogs. This is going to generate back links.
All back links are not the same. To get a back link that will actually carry more weight for your site it needs to be something that is not easy to get. If you just create a back link by going on someone’s blog and leaving a comment with a link to your website, it’s not going to carry a lot of weight. What works best is reaching out and trying to get reviews of your products, your services and again just putting out quality content that people will want to share.
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