If someone visits your website, they are most likely going to land on your Home page. Most people who come to your website have never met you or have never walked into your business. So the Home page in essence represents your business. That’s why it needs to be designed in such a way that it makes a very good first impression. Video on your website can be very engaging.
If you do add video, it has to be placed in the right area. The topic needs to be on target. It has to be the right length and of the right quality. I would strongly discourage anyone from adding a video that was recorded on a smart phone for instance. I suggest hiring a professional because if done right, video on a website can be very powerful. If there’s video, most people will watch it.
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