In most cases Google Adword Campaigns are worth it but there are definitely some down sides if they’re not set up correctly. If the keywords are chosen incorrectly or if you’re not using the proper landing page you could be wasting money.If you don’t have experience find someone who does who can show you how to set up your campaign and determine which keywords will earn you the best results. And you don’t necessarily want to drive someone to your Home page. Drive people to a page that’s specific to the keyword you’re using and applicable to your business or promotion.Approximately 74% of those of us searching the web are using Google. If you don’t have an organic ranking in Google then you’ll want to use some Adwords rather than not have any exposure at all. Adwords are the way to go but if the campaign is set up incorrectly, it can wreck havoc on your budget.