Hello this is Mikel with Tiny Frog Technologies and a previous blog post I talked about the importance of creating blog content for your website. I want to talk a little bit about a strategy that we use which includes the benefits of video blogs. Right now I’m in a video – obviously – we actually have videos created on a regular basis for our website. It can be challenging to create a lot of videos on a frequent basis. What we do is we kind of amalgamated our efforts and create the videos at one time, three or four months worth, and then our objective is to have a weekly blog video.
The benefits of a blog video are pretty significant. One of which this video technically resides on YouTube, so it really strengthens our YouTube channel. YouTube is technically the second largest search engine on the Internet so you can actually get a lot of traffic to your blog video. Blog videos or blog content, the engagement rate and the chances someone will view a blog are much higher than them reading a blog post. So the engagement rate on blog videos are much higher. You can instantly repurpose blog videos for your social media and your email marketing efforts.
Also the search engines – Google search engines – really appreciate blog video. You get extra credit so to speak if you have blog video content. There’s a number of reasons to create blog video content. It is very simple to do if you can come up with a strategy. Have a videographer come in once a quarter or so and shoot that content. Then over time you can drip that content throughout your blog, your social media, and in your email marketing efforts. If you have any questions on creating blog video content, feel free to contact us. This is Mikel with Tiny Frog Technology.