We’re throwing it back to the ‘90s this month! The famous poem from the movie “10 Things I Hate About You” may be a love letter in disguise, but our list is a bit less romantic. Here are your website visitors’ top pet peeves.
Is your website guilty of anyone of them?
I hate when…
1. I can’t find your contact information. Your business’ phone number should be the easiest thing to find on your website and have click-to-call functionality so visitors don’t have to think twice about how to contact you.
2. Your site takes too long to load. Page load time correlates with conversions on a web page. The slower page speed means visitors are more likely to bounce than wait.
3. I get lost and can’t find the information I was searching for. Every visitor comes to your website with a goal. A logical navigation and a direct call-to-action guide are important to lead visitors to the right information/action.
4. The site is hard to navigate on mobile. With more and more traffic coming from mobile devices/tablets, all websites should be mobile-friendly. Visitors can spot the difference.
5. Pop-up forms appear before I get a chance to see what’s on a page. Lead generation pop-up forms can be successful in certain situations. Having a form pop-up before a visitor can take an action will only frustrate them and make them bounce.
6. The messaging is more about your business than how you can help me. Don’t get caught up in talking about your business. Share how your service and products will offer solutions to visitors’ problems.
7. I see the same stock images used on other sites. A bland, ineffective image can detract from a great product or service. A skilled web designer can help you find the right type of lifestyle images for a site design. Custom images are always a great option too.
8. I don’t understand what you are selling or offering. For products and services with complex sales cycle, the key is to share enough information so the potential client contacts you. Too much information can actual lead to confusion.
9. Animation and videos distract me from the page content. Video content is wonderful but be careful where you add it. Adding tons of animation and video to a page can distract visitors.
10. The copyright date is from 3 years ago. It’s such a small item that can go missed on a website, but when a visitor sees a copyright date of 2014 on a site, they may think you haven’t updated the site in years and the information is outdated.
Need help resolving one of these issues on your site? Contact our team today.