What you need to think about is people are always looking for a reason to leave your website and if you give them that reason, they’re gone. It is important to put a lot of attention into what happens on your Home page. Try to make it engaging. Structure it in a way that helps people find the information they need in a quick and efficient manner. The Home page should help visitors verify what they need to know and take the action that you want them to take, whether that be to call you, send you an email or purchase a product.I like to call this principle, What’s In It For Me?, and when creating your Home page you should deliver a strategy that speaks to what’s in it for that consumer. So you can get the clients that you want!