One of the most important questions that you can ask yourself as you embark on a website re-design is “Who is the website actually for?”
When we start a website project, most of our clients initiate the process with comments such as, “We want this on our website…” or “We want our website to do that…”
Very little thought goes into what the website visitors actually want. Although you own your website, the website is not really for you. It is for your visitors and in order for your website to be successful, it really needs to be developed for your visitors. We call this a visitor-centric approach towards web design.
Here are 4 important questions to consider when taking a visitor-centric approach towards your new website redesign:
- What types of visitors will be coming to your site? Identify your typical visitor in terms of what they need from your business.
- What are some of the things that your visitors will want to do on your site? For example, call you, fill out a form, read your blogs to get educated, etc.
- Are your visitors really interested in every little tidbit of information about who you are and what you do? Typically not. Add content that is relative to what your visitors need. In this case, less is definitely more.
- How do they find your site and how much do they actually know about your business?