1. Your clients and prospective clients learn to see you as a resource. If the content is interesting and engaging, visitors will return to your site for the purpose of learning more about you and your industry. You’re essentially branding yourself.
2. You can refer to the blog in your business newsletters rather than having to create additional copy.
3. You can integrate your blog with your social media. In fact you can have your blog auto-posted to both Facebook and Twitter.
4. Google wants to see a lot of content on your website. Blogs definitively improve your Google ranking. In fact that’s why most people are adding blogs to their website. It was noticed that bloggers ranked high due to their high volume of content. Blogs reallllly help with your SEO!