People often ask us if they really need a blog on their site. We recommend this for a couple of reasons. One, it’s a great way to archive content in a chronological manner rather than adding many, many pages and two, search engines favor those sites with a lot of content.
Blogs don’t have to be a huge commitment. Adding a post once a week helps. People don’t really like to read a lot so keep the content to a couple of paragraphs. Sixty percent of those on the internet are looking for videos. That’s why we create “vlogs”, or video blogs. They’re easy to shoot and they only need to be about a minute long. Vlogs are a very effective way to make your website more engaging.
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