Google Analytics is basically a piece of code that can be easily embedded into a website and it’s available for all for free from Google.
We use Google Analytics to measure the website’s effectiveness. For example, if a website has a significant amount of traffic to it but we’re noticing through the use of Google Analytics that the website visitors are not going to the different pages throughout the website, we know that the Home page is not doing what it’s supposed to do.
Google analytics is very easy to use and is a great tool for any business.
