Today I want to talk about the biggest question you want to ask yourself when you are planning a new website. The first thing that you need to think about is the amount of interaction a client needs to have with your website. Think about whether you are offering online sales directly or if a customer needs to interact with you on some level in order to complete an action. Websites can come in all shapes and sizes. Some sell produce directly. The customer goes online, clicks to buy something and they’re out of there.
Other sites sell services and this is where it’s really important to differentiate yourself. There are two types of services. There’s the type that is a little off the shelf. This would be something like a spa where I’d go online to their website, book a massage and choose the amount of time – that’s it. There are other services that are a little bit more nuanced. For example, if you need to speak to a lawyer, you may go on their website. But your going to need to give them some information and they need to have a conversation with you before you complete an action, which would be interacting with the law firm.
It comes down to this question: Are my website visitors going to make a decision now or do I need to be involved? This is going to end up speaking directly to how much content you need on the site and how it should be strategized and written. You want to create a supportive customer experience. You also want to avoid the situation where a customer thinks they’re one of type of client and they’re actually another type. We want to avoid misdirect, having a customer pick the wrong service or product.
There’s a lot of thought that goes into this. Know your customer well and help your strategist understand that as they are designing the site with you.
If you’re ready to take your website to the next level, we’d love to have a conversation about your website strategy. Please contact us at TinyFrog.