This is Mikel with Tiny Frog Technologies. I want to talk a little bit about the term, “above the fold.” Several years ago, there was a huge focus on having everything above the fold on a home page of a website. And that’s really challenging because it’s forcing you to have to cram a lot of content into a small amount of space. Fortunately, things have changed. Most people, because of use with mobile devices and tablets, are used to scrolling down. Now, most websites have the luxury of spreading that content out beneath the fold. That being said, the higher up the content is the more views it will have and the higher prioritization it should have.
What content belongs “above the fold”?
When I think, “above the fold,” nowadays, I think that there should be certain content above the fold. There should be some really compelling imagery that allows someone to connect with your website on an emotional level. Usually it’s a graphic or an image that is real powerful in terms of creating an emotional connection. There should be three other things.
1) There should be some content that in a very brief matter describes what you do.
2) There should be some content in a real brief manner that describes why someone should consider using your services and your products.
3) There should be one call to action button that drives visitors to one of the most important places in your website.
All of that content should be above the fold. And then beneath that, you can get into more descriptions about your services, who you are, what your team is like, so forth and so on.
I think above the fold is still important but it’s changed dramatically over the past few years. If you have any questions about design in general or what “above the fold” means, feel free to contact us. This is Mikel with Tiny Frog Technologies. Thank you.