When discussing the different types of visitors that come to a website (potential customers, referral partners, etc.), there’s one category of visitors that is often forgotten – future employees. Even if you aren’t actively recruiting, great talent may be visiting your website and you could be telling them, “Go work somewhere else.”
Here are 7 tips to improve your website to engage the best talent:
1. Add a Career page or career information to an About page. When a potential employee visits your site, they’ll first look for a career page that has information relevant to them. Another option is to add a career section to an About page, including whether you are accepting applications or whom to contact for employment opportunities.
2. Show off your team. Having photos of your current team is a great way to build a positive emotional connection with future employees.
3. Keep improving your site because millennials have high expectations. Millennials are now in the workforce and this generation is used to judging a business by their website, expecting a well-designed and user-friendly site. Now, older generations have adapted the same practice of looking at a website before contacting a business.
4. Play up your culture. Your branding and the culture of your company come across in different website elements, from the content to the graphics chosen. If you haven’t already, consider the type of culture your website is conveying to visitors.
5. User experience is important. Similar to a potential client, a future employee will get frustrated if they can’t easily navigate the website and find the information they are looking for. This can create an ‘unwelcome’ feeling and drive away talent.
6. Be careful with confidential information. If you are accepting applications for an open position, don’t ask an applicant to submit confidential information through a website form. If you had a security breach on your website, you would be liable if any applicant’s confidential information was stolen.
7. Monitor your company’s online reputation. After visiting your website, a future employee most likely will look at other online resources to see what others may say about your company. Check if your company has a profile on Glassdoor, a site where past employees can post reviews. Update your company LinkedIn page to match the details on your website, as this is often the second stop for applicants.
The market for talent is very competitive, especially for certain industries, and you can’t risk losing talent to the competition. Remember that your website can create a positive or negative impression on a future employee, in the same way that it can for potential clients.
Ready to jump-start your recruiting efforts with your website? Contact our team here to discuss website tweaks and improvements.