How will you keep your brand fresh? Just as you would constantly be reviewing your business, revising it, and making small tweaks here and there, you’ll have to do the same thing with your brand. Revisit it, take a look at it, get a good sense of what the message is that you are trying to get to your user and to your client and make sure that it is staying consistent with your start up. As time passes you’ll need to update your website and the design just to stay up with the time but make sure that you are staying consistent with your core messaging.
