Today we’re going to talk about the type of video content that you can have on your website. Depending on the type of business you are in, video content can be very valuable. Arguably it’s valuable for any sort of business, in fact if I can share a statistic with you. We’ve been told that one minute of video is worth 1.8 million words! That’s the equivalent of 3,600 traditional web pages! What this means is that if you can work video into your website, you will be in great shape. You might be asking yourself what kind of video would be right for me? You have a few options. If you are in a sort of business where expertise is going to be important, consider putting together a nice explainer or how-to video. It doesn’t have to be heavily sophisticated it can be thirty seconds of explaining how to do something. It will draw people to your site by showing them that you have the know how. Another option would be to explain a concept. Rather than showing them how to do something, explain a concept that relates to your industry. By becoming a person they can rely on for easy explanations you’ve established your credibility. You can have product videos, another option is a video about your business. Sometimes it’s easier to explain in one minute on video what an entire corporation does more than it would be through thirty five additional pages on your website. So when you are building your website, why this is important is share with your web team the type of video content you have now and what you would like to have in the future. That will help them create the right video galleries, the right feature spots, and help you maximize how you use video on your website.If you have any questions please contact TinyFrog Technologies at (888) 282-7818
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