Mary: What truly makes an effective website?
Mikel: I think there’s a couple of things that go into an effective website: one of which is how relevant is the website for the visitors. We talk often times about making sure the website is aligned with the visitors’ needs. We like to say the website’s not for us, it’s not even for our clients, it’s for our clients’ visitors. So aligning with the visitor needs is probably one of the more important things – making sure it’s relevant for them because you can have a really good looking website and you can look at that and most people might look and say, “Well, that’s a really nice website,” but if it’s not relevant for the visitor, if it’s not aligned with what they’re looking for, they’re probably gonna leave. Second thing is how is the overall user experience? Is it easy for them to find what they’re looking for? Is the website simple, clean? Is the navigation intuitive? All of those things really play into an effective website. Another thing is just general aesthetics. Is the website emotionally engaging? Are the colors appropriate for the audience? Is it designed to draw someone in? Obviously the aesthetics play an important role in that. Another one, is it playing the company up? Is their value articulated in such a way that it’s easy to determine who the company is, what they do, what they specialize in, how they differentiate themselves from the competition and what are the next steps? So having a strong value proposition built into it in such a way that it’s easy to understand that is also an important factor in an effective website.
Mary: Thanks everyone! For more information you can visit tinyfrog.com.