Your Web Strategy and Conversion Objectives
The first thing our strategists do when starting a new project is work with our clients to determine the role their website will play in their business. They get to know our clients, their business, their website’s user demographics and how the client differentiates themselves. Understanding this is necessary in order to create an effective conversion plan.
We use navigation, messaging, imagery and functionality to focus on the conversion objectives. The conversion objectives are always based on the role the website is to play in your company’s marketing effort.
This strategy phase sets the foundation for all of our TinyFrog websites. Give us a call if you’d like to learn more!