What to Say and Where to Say It - Website Content Strategy

Website content best practices include using the Home Page to establish your credibility. Do this by adding testimonials from happy customers, certifications, and logos from authorized organizations. Use third party endorsements as much as possible to reinforce your credibility. If you’ve won awards, note them prominently on your Home Page.Great website messaging features strong imagery, not just the written word. Use images and video of your product or business in action to invoke the emotional message you’d like to convey. This will lessen the need for text and make understanding your product or service easier on your visitor.

And finally, avoid clutter – especially in the case of unnecessary text. Make it easy for the visitor to find the information they need to take action: make an online purchase, fill out a web form, or get off the website and on the phone with you!