Hello this is Mikel Bruce with Tiny Frog Technologies. When you’re building a website most people know that one of the biggest considerations and sometimes challenges is creating content for that website. It is a challenge if sometimes you need to bring a content writer in. That person will need to spend time learning about your company, about the people in your company, your core values, your industry, your competition, your clients.
There is a lot that goes into creating effective content for a website. But there’s one other factor that goes into creating content that’s not always considered but it is important, and that is creating content for the search engines and creating content for the user or the user experience. So the user is your website visitor. It’s very important. Probably the most important thing is that when your website visitor lands on your website and they start reading your content that they’re engaged in your content and they can easily see the value that you’re offering. They can easily discern what you do, who you do it for, with how you differentiate yourself from the competition. What’s the next steps in the process. What pages should they go to, to learn more about a specific area. So there’s a lot that goes into creating effective content for the user for the user experience. One of the things that we’ve noticed and is pretty obvious based on trends is that people don’t like to read a lot of dense text or content.
What happens when you get an email and it’s like this long and you have to read through it most people feel, that is, see that as something they’re not interested in doing. So if someone lands on your website and you have a lot of dense content, someone probably won’t read that and may actually leave your website if they if they’re distracted by that or if they’re dissuade by that.
So it’s really important to have you content appeal to the user. But on the other side of the equation your content really needs to appeal to the search engines. Google has very specific rules in terms of what they’re looking for, in terms of keywords built into content, how the content is, how much content is on the site, how the content is designed to appeal to the search engines in general. So and often times these things are at odds because Google sometimes when you wants you to have more content than your user might want you to have. So it’s really important when you’re creating your content for your website you have a content strategy that’s weighing the users needs and the Google search engines needs and putting them prioritizing both of them because they’re both important. It’s very important to get traffic to your site and it’s very important for your website to convert meaning when someone lands on your website for them to be to purchase something or to contact you to fill it or fill out a form or call you.
So it’s important to find a web content strategist that can weigh both of those different things. One of the things that we do, we found that has been very helpful is to use our blog effectively and put a lot of our content on our blog in terms of how to appeal to the search engines. And there are so many different forms of content, there’s written content, there’s also video content, audio content. So that’s another factor that comes into play. So generally speaking once again when you’re creating content for your website look at all the different important factors. Look at what the search engines are looking for. Look at what your particular users are looking for. How does the content spread over the pages? So there’s a lot of things to consider. If you have any questions on content strategy or web development or design in general, feel free to contact us. This is Mikel with Tiny Frog Technologies.