This is Mikel Bruce with TinyFrog Technologies. I’d like to talk a little bit about poor mobile usability and how to create a mobile-wise design. As you can imagine, mobile viewing is such a big deal nowadays for websites. This is mainly because there is a large portion of website visitors who will land on your website and view it through a mobile device or tablet.
Just having a responsive website is not enough.
How the content is laid out on the website and how the navigation is displayed are just as important. Also consider the user experience and the user path, meaning how visitors are going from one page to the next on a mobile site. Therefore, this is very important. What we like to do is we like to design the main website from the perspective of a mobile-first perspective, or from what we would like to say mobile-wise design. When we’re designing websites, our designers and strategists are conceptualizing how the site will look when it is being viewed, not only on a desktop or a laptop, but also on a mobile device or tablet. You’re probably going to get anywhere from 15 to 25 to 30% of your traffic from those devices. If your website is not very user friendly in those areas, someone will probably leave right away.
The tolerance levels for viewing on a mobile website are much lower. People won’t take the time as they will on a desktop or laptop just because they’re usually in a hurry. The screen is much smaller on these devices. It’s really important that your mobile site is considered during the process of designing and building a website. This is Mikel with TinyFrog Technologies. If you have any questions on mobile responsive design and development or website design and development in many areas, feel free to let us know. Thank you.