Hi this is Jessica with Tiny Frog Technologies. I’m our Marketing Director and today, I want to talk about content marketing and your website. So content marketing is a really broad topic, but in a nutshell, it’s basically writing an engaging, educational, or entertaining piece of content so that you can engage a certain audience.
So the first critical step of doing content marketing is making sure you know your audience. If you work with our team on a website project you’ll hear us talk a lot about different visitors to your website and making sure you know your visitors. You want to think about your content in the same way. Make sure your piece of content speaks to a very specific type of audience and answers any questions they have and offers solutions to that. Before you publish a piece of content you want to ask yourself what is the next step after someone reads this.
If it’s a piece of content on your website or on another site – where do you want to guide that reader after they read it? Maybe you want them to sign up for your newsletter, register for an event, or look at a certain service you have. You always want to know that next step and make sure you’re guiding the visitor in the right way.
Lastly, the next step is to look at the pages on your website for that visitor flow and be really critical and ask yourself are those pages engaging enough? Are the calls to action clear? And if they’re not before you publish any content make sure to improve those pages. If you miss that step you really miss out on this great opportunity to engage a visitor, engage a reader in the right way.
If you have any questions about improving your site in terms of your marketing campaigns, please feel free to reach out to our team.