Ken Blanchard
User Experience Strategy, Custom Web Design & Development
Background
Ken Blanchard is the author of over 60 published books, including his most successful book, The One Minute Manager, which has sold over 13 million copies.
He is the cofounder and Chief Spiritual Officer of The Ken Blanchard Companies, an international management training and consulting firm that he established in 1979 in San Diego.
Project Included:
- UX Web Strategy
- Custom Web Design
- WordPress Development
Project Goals
- To create an engaging site dedicated to Ken Blanchard as an author
- To align the web design with The Ken Blanchard Companies branding
- To promote Ken's books in an intuitive layout, encouraging off-site purchases
And that's where TinyFrog hops in..
Phase 1: UX Strategy
Identifying Key Visitor Profiles
Through in-depth user research, our UX strategist identified the primary visitor classes and these guided all decisions for the wireframes & navigation layout.
Visitor Profiles:
- Publisher/Media/Scholar researching Ken Blanchard
- Book buyer / fan
- Attended Blanchard corporate training program
- Interested in bringing training to workplace
- Looking for Ken to speak at corporate event
- Author seeking endorsement or partnership
Phase 2: Web Design
Custom Design &
Integrated Branding
With an iterative approach, our web designer created a custom home page and 3 internal page designs. Our designs integrated the Ken Blanchard branding while establishing a unique look for the new author website.
Highlights:
- Custom Home Page Hero Video
- Iconography & Custom Graphics
- Hover Over Effects
Phase 3: Coding
WordPress Development
Our WordPress development team built the new website on a mobile-responsive WordPress framework, allowing the Ken Blanchard team to easily manage & scale the site after launch.
Highlights:
- Easy to use & mobile-responsive WordPress framework
- Custom post type for book catalogue with search & categories
- Detailed book pages with videos and external links to purchase
The Results
"It was a dream project. Over the past year, they were patient, alerted us in advance, and kept us informed. They stuck to their pricing, and we had no surprises there... I know it would have been a nightmare working with really anyone else but Tiny Frog."
