Today were going to do the first of the four-parts series talking about Google Analytics walking you through the reports and some of the terminologies.So the first thing I want to touch on is that the four key report sections and what you can find there.The report menu will be found all along the left side of the screen. The first section I would point out would be the audience section, this is where you’re going to find information about demographics of the people who visited to your site where they geographically located, where they coming from, what types of machine are they using; a mobile device versus PC, what browser etc. So all kinds of reports about those types of demographics can be found in the audience section.
Next would be the acquisition section and this is where you’re going to find information about how people came to your site so this could be everything from they referred to your site by a link on another site they searched organically and found you, they typed your URL into their browser etc. so you can get a lot of information about these different buckets.
Next would be the behavior section and this is just a lot of report information about the various pages on the site how people interacted with them, their flow through the site etc. so some good information there.
And then the fourth section I would point out is the goals or conversion section and this is if you set up any goals or conversions or e-commerce tracking this is where you going to get some reports specific to you; how many conversions did you get during that period etc. So those are the four key report areas of Google Analytics.
In our next session we’re going to talk about some of the terminologies, so if you have any questions at all please give us a call.