The first thing most people see of your business is your website.
Even if you give someone your business card, most likely that person will visit your website before they make an effort to contact you. So your website is probably the most important place to put your best foot forward.
Remember that you want the people coming to your website to do something.
Consider aesthetics because if a website isn’t aesthetically pleasing it will misrepresent you. Also consider what your website does in terms of driving traffic back to you in a positive way and your your website will put your best foot forward for you.
