Many different types of people visit your website. These people have different demographics, objectives and they are in different stages in the buying process. These differences are segmented into what is referred to as “roles”.Before you begin to re-strategize/re-design your website, it’s important to identify these roles. It will facilitate your objective which is to get them to buy your product or services. You can do this in a number of ways. You can refer to your Google Analytics. If you have analytics tied into your current site you can look at where people are coming from, what pages they’re visiting and you can begin to make assumptions about their roles. The same is true if they fill out the form on your site or call you as a result of visiting your website. Learning their roles will help you design a website that speaks to these people and what their goals are. If you have any questions please give us a call!