Hi, my name is Elise with TinyFrog Technologies, and today I want to talk about why you should share your process on your website. Would you sign up for a service if you didn’t know what the next steps are going to be? Probably not, and your visitors feel the same way.
This is why it’s really important to share the process that someone can expect if they choose to work with you on your website. Not only does it establish expectations, but it also eliminates any uncertainties which will be more likely to encourage someone to reach out to you and take those next steps. It’s important to keep this process really short and simple. We’ve all been on a website that requires too much reading and too many paragraphs, and so we don’t want to set up too much information.
When it comes to sharing your process, you should share an overview of 3-4 steps that someone can expect if they reach out to you, and then you want to keep those steps simple. You can save all the details for when someone actually reaches out to you and gets on that phone call, and by doing that, it allows you to bring in a lot more personalized, specific details about your process when you actually understand what someone’s looking for.
So let’s keep that process simple and straightforward on your website to make it really easy and clear for someone to expect when they reach out to you and prevent any overwhelming feelings where it feels like too much to go into and too many steps to go through.
As I mentioned, sharing your process is starting to build a lot of trust and credibility with your audience and that’s really important if you want to use your website to gather new leads. It also gives people an idea of what to expect from you, which can make that transition into the onboarding process a whole lot easier since there’s no uncertainties going into it.
If you’re looking for a partner to help you understand the best way to approach your process and to implement that onto your website, feel free to reach out to us and we’re happy to work through the goals that your clients have and how we can include that in a client process on your website.
