Hi, my name is Elise with TinyFrog Technologies and I’m here to tell you a little bit more about what social proof is and how you can implement it on your website.
How often do you look for reviews on a company or product before you decide to work with them? If you do, you’re definitely not alone. In fact, over 95% of people are going to read testimonials before they decide to do business with a company. Reviews are an example of social proof, which is the idea that people turn to the actions and opinions of others to determine how to behave in a certain situation.
Social proof is a great way to start to build trust among your website visitors and demonstrate your knowledge and expertise within the services that you provide. There’s a few different options for social proof that you can share depending on the experience that you have to offer somebody.
You can share statistics about your business, such as how long you’ve been around, how many clients you’re currently serving, or if you’re a financial advisor, you can even share the current assets under management that you have. Bringing in some quantifiable proof to back up your experience and your services is a really great way to start to show that you really are the expert to help these clients.
If you collaborate with partners in the industry, such as strategic partners or affiliates, you can also share the names and logos of them on your website. This shows that you have a broader expansion within the industry aside from just your company alone.
You can also feature success stories or testimonials on your website. These are a really great option for social proof because not only do they show that you have specific experience helping clients through their problems, but it also starts to paint the emotional value that you bring, since those testimonials and success stories are going to share how people felt as they were engaging with you and after they received a solution from you
If you’ve earned any certificates in the industry or awards have been given to you, you can also share the logos for these since it shows that you have some additional education and experience that has been recognized by a third party.
Similarly, if you’re a member to anything, such as NAPFA if you’re a financial advisor, you can really bring in those logos as well. Along those same lines too are any media mentions. If you’ve been on the news or TV locally or if you’ve been featured in an article online, you can reference that to show that other people in the industry are talking about you and recognize the value that you bring to the table.
So those are just a few examples of social proof that I wanted to share. One thing I do want to make sure that you know is that you don’t want to overwhelm your entire website with social proof because that looks like you’re bragging a little bit too much about your experience. So you want to sprinkle the social proof into a few of your different key pages on the website just to back up that reputation and really show people what you bring to the table.
If you’re looking for any help to bring that social proof into your site, feel free to reach out to our team and we’re happy to start the conversation.
