Your website is your 24-hr, around-the-clock representative. It can be the first thing that many prospective clients will see of your business. Are you proud of this first impression? If your current business website is falling short in terms of how it functions, how it represents your business, and how customers can interact with it, then it’s time to discuss a website redesign with our web agency in San Diego.
4 Signs It’s Time to Redesign Your Business Website
1. Your current website is not conveying your value proposition
Your value proposition must be very clear on your website because a visitor will spend very little time on a website and will read a small portion of the content. It’s important to discern the difference between what your business does versus the value of what you have to offer your potential clients. Clients often come to our web agency for help when working on their content, especially on how to convey their value proposition in a succinct way on the website.
It is challenging because your value proposition must appeal to multiple types of visitors that land on your website, depending on your various types of clients. It must quickly convey what you do, who you are, and why they should consider using you and then the next call to action. These 4 elements need to be displayed above the fold on your website.
2. Your company website no longer adequately represents your branding and services
As you constantly review your business and services, you must do the same with your brand and website. Is your current site effective in terms of representing your brand, building credibility and converting visitors to viable prospective clients? One of the things visitors look for above and beyond your services is for some kind of credibility.
Our web strategists, web designers, and project managers in San Diego work with a lot of our clients on building a website that adds credibility to their business. Does your website add credibility and convey that this is a viable business? There are several ways to connect with and create trust with visitors. This is another element that must be prominent when someone lands on your website. Don’t let visitors hunt for why they should trust and work with your company. For example, there could be an area on your home page that links to another page that focuses on establishing trust.
As time passes, your services and brand may change. Take a close look at the message and services you are displaying to visitors and if that message is consistent with your core messaging. One issue many clients face is their outdated website is on a platform other than WordPress and it is very difficult to update. At TinyFrog Technologies, we build all of our websites on the WordPress platform because it allows your website to grow and change.
Our website designers and website developers can customize the design and functionality to match your current business. The WordPress platform also allows our clients to update content – change services or products offered, add an informative blog, or update client testimonial areas. You need to be able to update the content and ideas on your website so you can stay relevant to your target markets, i.e. your target website visitors.
3. Low conversions and a poor user experience
Many of your marketing pieces link back to your website so you need to think about the action you are hoping the user to take after they land on your website. Are website visitors taking that action? Can the user effectively accomplish the task on their mind? Or do they immediately bounce? You may have heard the popular term, UX, and may have not known what it means and how it relates to your website. UX represents User Experience and refers to how well a user is able to accomplish what they intended to accomplish while visiting the website. In order to improve UX, you must understand visitors’ intents. Once you understand visitors’ intentions, then you can strategize and build your business website so different visitors can accomplish different tasks easily.
A good user experience will lead to more conversions and ultimately, more lead-nurturing on your website. A conversion tracking is one of the most important data metrics to track on your website. One of the simplest ways to track a conversion is with a contact form. When someone fills out and submits a form, it takes them to a unique thank you page. You can then track the traffic to that page and see how visitors are converting on your website. This data will be important when redesigning or building a new website because the goal is to optimize every page for visitor conversions. Improving UX is one step towards improving your conversion numbers.
4. Your current website is not mobile responsive
The statistics for mobile and tablet website traffic continue to increase year after year. Today, there is a large portion of visitors that are viewing your website on mobile devices. If a user lands on your website while on one of these devices and it’s not user-friendly, the visitor will probably leave right away. Therefore, your website must be optimized for mobile viewing by using responsive design and responsive technology.
When upgrading your website to a mobile compatible framework, you’ll also need to adjust the images, content and navigation so all are designed for “mobile first.” A user on a mobile device won’t spend the time reading long paragraphs of content and navigating to multiple drop down menus. When using a mobile responsive framework, the website will adjust based on the device size that the visitor is using. This means, you’ll need to simply your content and navigation for version and mobile version of the business website. We’ll help you rethink how your website will be viewed across multiple devices. In fact, the popularity of mobile and tablet devices has led visitors to expect less dense content, less pages, user-friendly navigation on websites, whether they are on a desktop computer or mobile phone.
Finally, remember that your website sets the tone for your business and services. Visitors will leave the website with a YES or a NO on whether they’d like to contact you and ultimately work with you. Our San Diego website designers, website developers, and entire Tiny Frog team can guide you on a redesign project and greatly improve the performance of your business website.