I want to talk a little more about conversion optimization and specifically the 4 pillars of conversion which are aesthetics, messaging, user interface and relevancy. It is really important for your website to be designed to optimize the conversions rates. The aesthetics need to be appealing to draw the user in and to engage the user, and to create and atmosphere where the user can connect with the look and feel of the website. So it is very important that it is professional and well done. The second thing is messaging. The messaging is really important because that’s where the imprinting happens. When someone lands on a website and they are interested and are engaged in the aesthetics, they are opening up and drawing an emotional connection. Then the messaging is designed to create a sense of imprinting, or a sense of purpose of the website. What are you doing? Why are you doing it? Why is going to benefit the person on the website? Its really important that the messaging is really clear, really to the point, and really succinct because people don’t like to read very much anymore. The third component is the user interface. Its very important that when the user is moving through the website that it is a very simple easy flow and navigation process. If they have to think or it forces them to do something that they are not comfortable with, that will easily cause someone to leave the website. The last component is the relevancy. It is really important that your website is designed for the context of the users. So knowing the types of demographics of users that are going to land on your website is really important. With most businesses you are appealing to a variety of demographics so it makes it a little bit more involved to appeal to a variety of demographics so its very important that your web strategist is doing their research about the user: knowing their needs, knowing what’s important to them, knowing what they are going to be attracted to and drawn to, and making sure that the design, functionality, and messaging, everything appeals to the relevancy or the context of the user. So it is very important that those 4 pillars of conversion are built into your website regardless of the industry you are in or what you do.If you have any questions please contact TinyFrog Technologies at (888) 282-7818
