There are a lot of acronyms being thrown around now regarding web marketing.
You may have heard of SEO, PPC and SEM.
SEO or Search Engine Optimization typically refers to optimizing your search visibility organically.
PPC refers to Pay Per Click and has to do with purchasing these Adwords and/or Google ads.
SEM or Search Engine Marketing is a general term for various means of marketing a website including SEO and PPC.
It’s important to understand the difference in these three terms if you’re considering investing in these forms of marketing.