One of the first things you can do when preparing for a website overhaul is identify two to three of your competitor’s websites. Then determine what you love and what you hate about them. What do you like/dislike about the layout or how they’ve organized the information? What do you like/dislike about the color scheme and images? This will give you a good sense for the direction to go in.The next step would be to gather two to three inspiration websites and these can be outside of your industry. What about these websites would you like to emulate? Inspiration websites are a huge help when deciding on graphics and layout. If you have any questions please give us a call here at Tiny Frog.
